Community Enrichment

Community-created projects, festivals and events provides authentic experiences that showcase Hawai‘i’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.

Community Enrichment

Community Enrichment Program Supports Hawai‘i’s Community Projects and Events to make Hawai‘i a better place for our collective future. 

The Community Enrichment Program fosters community-based tourism projects to improve and enrich Hawai‘i’s product offerings.  It supports a diverse array of festivals, events and year-round programs in the tourism niche areas of culture, education, health and wellness, nature, agriculture, sports, technology, and voluntourism. These community-based projects provide unique, authentic and highly-valued visitor experiences and represents activities that are developed by our community, for our community, and are things the community is willing to and wants to share with our visitors. CEP encourages innovative tourism products. Since 2010, HTA has invested $15 million to support more than 1,000 community projects and events.

For the 2022 Community Enrichment Program, HTA is partnering with the Hawai‘i Visitors & Convention Bureau and the Island Chapters to administer the program and has awarded $2.9 million in funding to support 86 community-based projects, festivals, and events.

View Full Release and List of 2022 Community Enrichment Awardees

Signature Events

Signature World Class Events help Hawaiʻi to remain competitive and ensure Tourism and Communities enrich each other.

The Signature Events program supports major events that have broad appeal and align with Hawai‘i’s destination’s image and brand. These world-class events help Hawai‘i to remain competitive, generate media exposure for Hawaiʻi and increase economic benefits. Signature events aim to attract attendees and participants from outside the state of Hawaiʻi through the use of extensive national and international marketing. The program also seeks to support and strengthen existing events in our communities and create new events for both residents and visitors alike. These events are typically larger in scale than those in the CEP Program.

Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maʻemaʻe Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawai‘i and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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