Community Enrichment

Community-created projects, festivals and events provides authentic experiences that showcase Hawaii’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products.

Community Enrichment

Community Enrichment Program Supports Hawaii’s Community Projects and Events to make Hawaii a better place for our collective future. 

The Community Enrichment Program fosters community-based tourism projects to improve and enrich Hawaii’s product offerings.  It supports a diverse array of festivals, events and year-round programs in the tourism niche areas of culture, education, health and wellness, nature, agriculture, sports, technology, and voluntourism.  These community-based projects provide unique, authentic and highly-valued visitor experiences and represents activities that are developed by our community, for our community, and are things the community is willing to and wants to share with our visitors. CEP encourages innovative tourism products. Since 2017, HTA has invested over $4.5 million to over 250 community projects and events.   

For the 2022 Community Enrichment Program, the HTA is partnering with the Hawaii Visitors & Convention Bureau and the Island Chapters to administer the program.   On September 27, 2021, HVCB has issued an Request for Proposals.  For more information, visit  The application deadline is November 5, 2021.

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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