Native Hawaiian culture is at the heart of our islands' uniqueness. There has been a renaissance of the Hawaiian language and culture since the late 70's. Hawaiian practitioners are increasingly visible in the visitor industry. HTA supports programs that perpetuate and recognize the uniqueness and integrity of the Hawaiian culture and community and their significance in differentiating the Hawaiian Islands through unique and genuine visitor experiences.
The Kūkulu Ola program is part of HTA’s commitment toward Mālama Ku‘u Home (caring for my beloved home) and the interacting pillars of its 2025 Strategic Plan. The Kūkulu Ola program provides funding support to community-based awardees that enhance, strengthen and perpetuate the Hawaiian culture through genuine experiences for residents and visitors alike.
For 2020, HTA awarded $1,535,000 in funding through its Kūkulu Ola Program to 43 nonprofit programs statewide that are perpetuating Hawaiian culture. Due to the COVID-19 pandemic and availability of funding the overall value of each project’s award was reduced by 50% in May 2020 and an RFP for this program was not issued for projects and events in 2021.
For 2022, Hawai‘i Community Foundation (HCF) has been contracted by HTA to administer the 2022 Kūkulu Ola Program. On September 15th, HCF issued an RFP seeking proposals from the community and qualified nonprofit organizations to provide funding support for projects that perpetuate the Hawaiian culture and community. The application deadline was October 29th. The evaluation and decision-making process, as lead by HCF, included a review committee of community members and staff from both HTA & HCF. Kūkulu Ola Program awardees were notified and a news release went out on January 11th announcing that $1,475,000 in funding will support 32 community-based programs in CY 2022.
Click here to view the news release and to see the organizations funded in 2022.
For more information about this initiative, contact Maka Casson-Fisher at (808) 973-2266 or via email at [email protected]
Hawaii is a special place, with a blend of cultures, activities, and experiences unique in the world. These islands have drawn the attention of travel marketers and journalists throughout the years, dating back to authors Mark Twain and Robert Louis Stevenson. Along the way, some of those who have featured Hawaii have not always been intimately familiar with the Islands. As a result, our destination has often been misrepresented or inaccurately portrayed.
In response to these issues, we have developed the Maemae Toolkit. It will provide you with the essential information you need to accurately and sensitively promote the Hawaiian Islands. For further information or assistance, please contact us.
The HTA provides support to the Native Hawaiian Hospitality Association, a lead organization in implementing HTA's Hawaiian Culture initiatives. These programs and efforts are focused on continuing to bridge the gap between the Hawaiian community and the visitor industry. NaHHA's mission is to promote Hawaiian culture, values, and traditions in the workplace through consultation and education, and to provide opportunities for the Native Hawaiian Community to shape the future of tourism.
To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.
Register to access the Knowledge Bank, a public resource of images related to Hawai‘i and tourism-related activities.
HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.
Read the latest announcements that provide up-to-date information about current HTA's programs, events