Sports Marketing

HTA has a defined sports marketing strategy in place to determine sports events that bolster the state’s leading industry of tourism and are in-line with Hawaii’s brand image.

Sports Marketing

Sports marketing is an important platform for HTA in supporting the state's tourism industry. Sports events attract fans and foster desire among audiences worldwide to visit Hawaii through TV, print and online media exposure while giving residents opportunities to see world-class athletes compete in the Islands.

The main objectives guiding HTA’s sports marketing strategy are:

  • Support Hawaii's tourism industry, and the businesses and residents who rely on its success.
  • Make effective use of state taxpayer funds in marketing sports on Hawaii's behalf.
  • Expand awareness of Hawaii’s appeal in the U.S. and key markets internationally.
  • Drive travel demand by showcasing Hawaii’s culture and natural beauty through media.
  • Generate increased visitor traffic during off-peak travel periods.
  • Strengthen Hawaii's standing as a setting to host U.S. and international sports competitions.
  • Promote the Hawaii Convention Center’s sports courts to attract U.S. and international events.

Iron Man Competition

In January 2018, HTA announced that a four-year extension was reached with the PGA Tour to continue supporting three championship golf tournaments in the Hawaiian Islands through 2022 – the Sentry Tournament of Champions on Maui, Sony Open in Hawaii on Oahu, and Mitsubishi Electric Championship at Hualalai on the island of Hawaii.

In March 2018, the Los Angeles Clippers and HTA announced that the NBA basketball team would return to Hawaii for a second-consecutive year for its fall training camp to begin preparations for the 2018-19 season.

These partnerships are in addition to many other HTA-supported Hawaii sports events, including the LPGA’s LOTTE Championship, IRONMAN World Championship triathlon, XTERRA World Championship, Maui Jim Invitational, Hawaii Open, Hawaii Bowl, Hawaiian Airlines Diamond Head Classic and Duke’s OceanFest.


Event Sponsorship Proposals

HTA is always open to exploring new sporting event opportunities.  If your event meets the above goals, please submit a formal request to [email protected].

Due to the high influx of proposals received, we will only review those which are complete and include the following details:  tourism support & benefits for community, media assets, content opportunities, alignment with HTA brand & objectives, and proposed fee.  All submissions will receive a response regardless of the outcome of our review.

Current Sporting Events supported by the HTA
Sentry Tournament of Champions January 2020 Maui, HI
Sony Open  January 2020 Oahu, HI
Mitsubishi Championship January 2020 Hawaii, HI
Polynesian Football High School All-Star Game January 2020 Oahu, HI
Davis Cup  March 2020 Oahu, HI

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 

Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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Free Online Training: Certificate for Customer Service in Hawaii

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