News Releases

Hawaii Visitor Statistics Released for November 2019

For Immediate Release: December 26, 2019
HTA Release (19-32)

2019-12-26 Hawaii Visitor Statistics Released for November 2019.pdf

HONOLULU – Visitors to the Hawaiian Islands spent a total of $1.33 billion in November 2019, an increase of 3.4 percent compared to November 2018, according to preliminary statistics released today by the Hawaii Tourism Authority (HTA). Visitor spending includes lodging, interisland airfare, shopping, food, car rental and other expenses while in Hawaii.

Tourism dollars from the Transient Accommodations Tax (TAT) helped to fund a number of community events statewide during November, including the Hawaii International Film Festival, the Kauai Old Time Gathering, and the XTERRA Trail Run World Championship. Tourism dollars also helped to fund a series of symposiums statewide in partnership with Hoola Na Pua, aimed at educating Hawaii’s visitor industry about how to recognize and report sex trafficking.

In November, visitor spending rose from U.S. West (+5.3% to $563.7 million), U.S. East (+4.9% to $305.0 million) and Japan (+5.7% to $181.2 million) but declined from Canada (-2.6% to $98.6 million) and All Other International Markets (-4.6% to $173.4 million) compared to a year ago.

On a statewide level, average daily visitor spending increased (+3.3% to $197 per person) compared to November 2018. Daily spending by visitors from Japan (+3.1% to $253 per person), U.S. East (+2.0% to $222 per person), U.S. West (+2.9% to $178 per person), Canada (+4.3% to $165 per person) and All Other International Markets (+7.2% to $214) were higher than last year.

Total visitor arrivals rose 4.2 percent to 811,382 visitors in November, supported by growth in arrivals from air service (+3.7% to 794,841) and arrivals by cruise ships (+39.6% to 16,541). However, a shorter average length of stay (-4.0% to 8.31 days) by visitor from most markets resulted in no growth in total visitor days (+0.1%). The average daily census, or the number of visitors on any given day in November 2019 was 224,758 (+0.1%).

Visitor arrivals by air service increased in November from U.S. West (+4.7% to 376,997), U.S. East (+4.5% to 148,717), Japan (+3.4% to 126,961) and All Other International Markets (+4.4% to 91,457) but declined from Canada (-5.9% to 50,709) compared to November 2018.

Among the four larger islands, Oahu recorded increased visitor spending (+3.4% to $628.8 million) in November, boosted by growth in visitor arrivals (+4.6% to 470,404) and higher daily spending (+4.6%). Maui saw increases in visitor spending (+4.5% to $381.0 million), daily spending (+5.5%) and visitor arrivals (+3.0% to 233,631), as did the island of Hawaii with growth in visitor spending (+6.9% to $162.1 million), visitor arrivals (+7.8% to 132,814) and daily spending (+1.3%). Kauai recorded a decline in visitor spending (-3.7% to $137.6 million) due to lower daily spending (-2.1%) while visitor arrivals (+0.1% to 104,517) were comparable to a year ago.

A total of 1,073,083 trans-Pacific air seats serviced the Hawaiian Islands in November, an increase of 3.6 percent from November 2018. Growth in air seats from U.S. East (+9.3%), U.S. West

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Media Contacts:

Marisa Yamane
Director of Communications and Public Relations
Hawaii Tourism Authority
808-973-2272 (o)
[email protected]

Erin Khan
Vice President - Travel and Tourism
Anthology Marketing Group
808-539-3428 (o)
[email protected]