News Releases

Hawaii Tourism Authority Awards Funding to Enrich Community Efforts in 2022

For Immediate Release: February 2, 2022
HTA Release (22-04)

HTA_Community Enrichment_Recipients_NR_Final.pdf

HONOLULU – Continuing its reinvestment in Hawaii’s communities, the Hawaii Tourism Authority (HTA) has announced it is awarding $2.9 million in funding to support 86 community-based projects, festivals and events through its Community Enrichment program for 2022.

Recipients include nonprofit organizations that are supporting quality experiences created by the communities to be shared with residents and visitors. The Community Enrichment program supports an array of festivals, events and programs in the areas of agriculture, culture, culinary, nature, education, health and wellness, sports, and voluntourism.

“Our Community Enrichment program enables the Hawaii Tourism Authority to serve as the connecting point between tourism and meaningful economic diversification by reinvesting in these community-based experiences spanning various industries,” said Kalani Ka‘anā‘anā, HTA’s Chief Brand Officer. “We are proud to support the efforts of our residents in their communities, as these festivals and events are an integral part of Hawaii’s lifestyle and multi-cultural brand.”

The Community Enrichment program is a part of HTA’s commitment toward Malama Kuu Home (caring for my beloved home) and the Community pillar of its 2025 Strategic Plan. Since 2017, HTA has invested over $3.8 million to support more than 200 community projects and events.

HTA partnered with the Hawaii Visitors and Convention Bureau (HVCB) and the Island Chapters to administer its Community Enrichment program for 2022. A request for proposals was issued on September 27, 2021 with submittals from applicants received by November 5, 2021. Proposals were reviewed thoroughly by a committee on each island comprised of representatives from the respective Island Chapter, County, and HTA.

“The Community Enrichment Program supports events and programming organized and implemented by members of our own Hawaii communities,” said John Monahan, HVCB’s President and CEO. “From a hospitality standpoint, these events not only provide our visitors with authentic and meaningful experiences, but also create opportunities for the community to participate in actively shaping Hawaii’s visitor industry. It is a privilege to support these local events that bring people together in celebration of our islands’ diverse culture.”

For more information about the Community Enrichment program, visit:

View Full Release and List of 2022 Community Enrichment Awardees

Media Contacts:

T. Ilihia Gionson
Public Affairs Officer
Hawai‘i Tourism Authority
(808) 973-2255 (o)
[email protected]