2022 Winter Tourism Update

2022 Winter Tourism Update

The 2022 Winter Tourism Update took place on February 9th, 2022 and provided updates on fulfilling HTA's Strategic Plan, with a focus on our brand marketing pillar which is aimed at protecting and enhancing Hawai‘i's globally competitive brand in a way that is coordinated, authentic, and market-appropriate.

Click the following titles to view the individual presentations.

  1. John De Fries Opening for 2022 Winter Update
  2. Destination Management Action Plans Update
  3. Tourism Research Update and 2022 Outlook
  4. USA 2022 Brand Marketing and Management Plan
  5. Canada 2022 Brand Marketing and Management Plan
  6. Oceania 2022 Brand Marketing and Management Plan
  7. China 2022 Brand Marketing and Management Plan
  8. Korea 2022 Brand Marketing and Management Plan
  9. Japan 2022 Brand Marketing and Management Plan
  10. Global MCI 2022 Marketing and Management Plan

Click here to view Partnership Opportunities for All Major Market Areas

Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maʻemaʻe Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawai‘i and tourism-related activities.

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

See All Partnership Opportunities


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

See All Announcements