Canada
Market Overview
Canada is the second-largest international market for the Hawaiian Islands and has an important relationship with Hawai‘i, specifically the western provinces of British Columbia and Alberta. In addition, Ontario is a growing market for Hawai‘i. Canadian Snowbirds spend a great amount of time in Hawai‘i during the winter months and many Canadians own real estate throughout the islands.
Strategy
- Promote the Hawaiian culture and values as the differentiator from other destinations. Hawai‘i Tourism Canada will continue to train the Canadian travel trade professionals to become brand ambassadors who can educate the Canadian traveler about Hawai‘i’s values and vacation options.
- Execute in-market programs including a series of webinar trainings, the development of strong relationships with tour operators and airlines, and the promotion of the Hawai‘i Destination Specialist program.
- Continue social media marketing and public relations outreach to the targeted consumer and travel trade media, sharing the Kuleana and Mālama Hawai‘i messages as well as story ideas to reach the mindful travelers.
