ITRAVLOCAL LIMITED is contracted by HTA for brand marketing and management services in China.


Market Overview

China market continues to lead the person per day spending among all major source markets for Hawai‘i. Hawai‘i Tourism China (HTC) will continue to focus on digital and social media marketing to elevate Hawai‘i’s image and brand awareness and promote Mālama Hawai‘i and responsible travel.


  • Align with target audience through digital and social media strategy using Chinese consumer preferred platforms highlighting Hawai‘i’s culture, natural resources, community and regenerative tourism.
  • Conduct educational webinars to train and educate OTAs and retail sales agents about each individual island’s unique brand and offerings.
  • Form strategic partnerships with travel trade and U.S. Embassy in China to leverage their channels and events reaching mindful travelers.
  • Collaborate with airlines and OTAs for bundled travel package development and joint social marketing.
  • Continue to maintain and enhance the WeChat B2C and B2B Mini -programs sharing Hawai‘i's festivals and events, Made in Hawai‘i products, volunteer opportunities, and more.

Contact Information

Dennis Suo
Managing Director
Hawai‘i Tourism China
460 Ena Road, Ste 207
Honolulu, Hawai‘i 96815

Telephone: (808) 221-5831
Email: [email protected]

Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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