Europe visitors have the longest length of stay in the Hawaiian Islands. Hawaii Tourism Europe targets visitors from the U.K., Germany, France, Switzerland and the Scandinavia region. Efforts focus on increasing awareness and promoting Hawaii's culture, natural beauty and the diversity of the Hawaiian Islands.

Contact Information

Niamh Walsh, Sales and Marketing Account Director
Hawaii Tourism Europe 
c/o Hills Balfour
58 Southwark Bridge Road
London, SE1 0AS
Tel: + 44 (0) 20 7593 1775
Email: [email protected] 

Germany Office

Katharina Dorr, Sales & Marketing Manager
Hawaii Tourism Europe 
c/o Lieb Management & Beteiligungs GmbH
Bavariaring 38
80336 Munich, Germany
Tel: +49 (0) 89 689 06 38 0
Email: [email protected]

Maemae - Cultural Hawaiian Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

See the Maemae Toolkit

Digital Asset Library

Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.

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Community Programs

Initiatives that help Hawaii provide an experience that is unique and enriching, while valuing and perpetuating Hawaii’s natural and cultural resources and honoring its people and heritage.

See Kukulu Ola Program

See Aloha Aina Program 

See the Community Enrichment Program 


Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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