U.S. West & U.S. East
The U.S.A. is Hawaii's largest source market for visitors and has had steady growth over the years. This market includes visitors who travel to Hawaii from the U.S. West (defined as the 11 Pacific states west of the Rockies) and U.S. East (all other states). Hawaii Visitors and Convention Bureau markets and promotes Hawaii to reach the Avid Traveler - the experiential, well-traveled, active and engaged consumer.