U.S. West & U.S. East
Market Overview
The U.S. West and U.S. East are Hawaii’s two largest source markets for visitors. The U.S. West market includes visitors who travel to Hawaii from the 12 states west of the Rockies, and the U.S. East includes all other states. HVCB’s COVID-19 recovery plan continues to focus on welcoming back repeat visitors who know the islands and want to malama (take care of) Hawaii during their visit.
Strategy
- Continue to educate visitors pre- and post-arrival about Hawaii’s Safe Travels program.
- Promote the Malama Hawaii campaign, a partnership with visitor industry partners and volunteer organizations that invites visitors to stay in a new way – to take the time to really know the island, form a deeper connection with Hawaii’s culture, travel mindfully and malama Hawaii.
