a.link LLC is contracted by HTA for brand marketing and management services in Japan.


Market Overview

Japan Market recovery has been steady but slower than anticipated due to factors such as the unfavorable JPY/USD exchange rate, inflation, and high air fuel surcharges. Hawai‘i must actively maintain a robust market presence to ensure a strong position while fending off competing destinations. In 2024, HTJ aims at engaging target audiences with the right messaging and ultimately driving visitors to the Hawaiian Islands.


  • Pivot from Mālama to messaging that inspires and drives bookings to Hawai‘i.
  • Target mindful and high-value travelers in specific geographic regions to raise the quality of visitors to our state.
  • Promote Hawai‘i’s unique brand story on Hawaiian culture, local community and natural beauty, showcasing the state’s appeal over competing destinations.
  • Leverage HTJ’s expansive networks to create new initiatives that pivot towards regenerative tourism and drive a path to Hawai‘i’s economic recovery and community well-being.
  • Support the travel industry with co-ops to accelerate travel demand and continue market education through the Aloha Program.

Contact Information

Japan Office

Hawai‘i Tourism Japan
Ichiban-cho Shinko bldg. 1F
29-2 Ichiban-cho 
Chiyoda-ku, Tokyo

Telephone:  011-81-3-6261-3418
Fax:  011-81-3-6261-3419
Email: [email protected]


Hawai‘i Office

Eric Takahata
Managing Director
Hawai‘i Tourism Japan
1600 Kapiolani Blvd., Ste. 723
Honolulu, Hawai‘i 96814

Telephone: (808) 942-4200
Fax:  (808) 942-4202
Email: [email protected]

Maʻemaʻe Toolkit

To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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