a.link LLC is contracted by HTA for brand marketing and management services in Japan.


Market Overview

Japan has long been Hawai‘i’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, Hawai‘i Tourism Japan (HTJ) will continue to leverage the regions’ longstanding ties to advance tourism recovery efforts in 2023.


  • Aim to inspire the values of aloha and mālama with travelers and industry partners while developing new products that connect visitors with the community.
  • Target and attract segments that cultivate pono travelers to Mālama Hawai‘i and increase spend, offering the highest value for the state.
  • Promote Hawai‘i’s unique brand story on Hawaiian culture, local community and natural beauty, showcasing the state’s appeal over competing destinations.
  • Leverage HTJ’s expansive networks to create new initiatives that pivot towards regenerative tourism and drive a path to Hawai‘i’s economic recovery and community well-being.
  • Support the travel industry with co-ops and continue market education through the Aloha Program.

Contact Information

Japan Office

Hawai‘i Tourism Japan
Ichiban-cho Shinko bldg. 1F
29-2 Ichiban-cho 
Chiyoda-ku, Tokyo

Telephone:  011-81-3-6261-3418
Fax:  011-81-3-6261-3419
Email: [email protected]
Website: www.gohawaii.com/jp


Hawai‘i Office

Eric Takahata
Managing Director
Hawai‘i Tourism Japan
1600 Kapiolani Blvd., Ste. 723
Honolulu, Hawai‘i 96814

Telephone: (808) 942-4200
Fax:  (808) 942-4202
Email: [email protected]

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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