Cruise Industry

Access Cruise, Inc. is a Miami-based boutique sales and marketing consultant group contracted by the HTA to represent Hawai‘i to the cruise industry.

Cruise Industry

Market Overview

The U.S. is the primary source market for cruises to the Hawaiian Islands, followed by Japan and Oceania.  With the U.S. source market being the largest contributor, itineraries are planned to coincide with ships that are repositioning for the start of seasonal cruises from the U.S. West coast, western Canadian provinces, Alaska, Asia and Oceania.  Norwegian Cruise Line generates the most capacity in Hawai‘i with the Pride of America’s permanent deployment from Honolulu. 

Pride of America is the only U.S. flagged vessel based in Hawai‘i, sailing 7-day round trip cruises within the Hawaiian Islands.  The balance of Hawai‘i’s cruise capacity is generated by international cruise brands which are required to sail to and from Hawai‘i from international destinations.  The majority of these companies have corporate operations based in the U.S.  North American cruise brands represent 96% of the brands visiting Hawai‘i.

The COVID-19 recovery plan has evolved over time. Europe and Asia led the way, with Europe returning to cruising in summer 2020.  The CDC’s newly released guidelines now allow cruise lines to opt-in and voluntarily follow the new guidelines, with all major North American brands opting in.  Cruise lines require all crew to be vaccinated.

As cruising resumes, the Mālama Hawai‘i campaign will be a focus of outreach efforts. 

Strategy

  • Support the resumption of cruising for the Hawaiian Islands
  • Sustain cruise calls for 2022
  • Build sustainable future cruise calls for 2023 and beyond in alignment with the initiatives set forth by the HTA
  • Attract mindful, high-value cruise passengers to Hawai‘i
  • Promote the Mālama Hawai‘i campaign to the cruise industry and create programs which appeal to cruise guests seeking a deeper understanding of, and connection to, the Hawaiian Islands
  • Coordinate with local government agencies and tourism organizations (DOT, DLNR, CLIA & HVCB Island Chapters) on matters related to the cruise industry
  • Review of cruise line marketing programs to ensure alignment with HTA initiatives
  • Provide logistical support for new or specialty port calls
  • Coordinate with local stakeholders of the Hawaiian Islands on cruise-related issues to ensure a positive visitor experience
  • Support the HTA on initiatives deemed appropriate

 

Contact Information

Cruise Industry Office

Shannon McKee
Access Cruise, Inc.
President

Telephone: 305-582-2095
Email: [email protected]

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