Global MCI
Market Overview
The Meet Hawai‘i team will primarily focus on the United States, Japan, Canada, Europe, Oceania, China, and Korea while identifying any additional markets or regions that have a greater propensity to consider Hawai‘i.
Our sales professionals — combining the expertise of the Hawaiʻi Visitors and Convention Bureau, the Hawaiʻi Convention Center, and our international MICE specialists — have an intimate understanding of client needs and insider knowledge about the nuances of hosting events in the Hawaiian Islands.
The team leverages its strong relationships with industry partners to ensure quality experiences with a focus on regenerative tourism, educating both single property and citywide meeting professionals and attendees pre- and post-arrival about safe and mindful travel, as well as the mālama value and the corporate social responsibility (CSR) opportunities available.
Strategy
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Position Hawai‘i in our Global Targeted Markets as the preferred destination for MCI events that mālama while bringing the higher-spending and value MCI customers.
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Identify and target segments that align with Hawai‘i’s culture, natural resources, and community, and those that will generate citywide bookings, expand participation from the Asia/Oceania region, and fill need years and/or book shoulder periods.
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Prioritize short-term citywide groups for 2023-2026 by coordinating mutual citywide success with stakeholders, forming a citywide advisory group, implementing a citywide extranet, redesigning the Hawai‘i site inspection experience, and reinforcing the ʻElele program.
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Evolve CSR programs to provide MCI attendees the opportunity to engage and give back to the local community while in Hawaiʻi.
