Oceania

The Walshe Group Pty Ltd is contracted by HTA for brand marketing management services in Oceania.

Oceania

Market Overview

The marketing approach for Oceania is based around a recovery plan that facilitates a timely and appropriate return of visitors from Australia and New Zealand. Hawaii Tourism Oceania’s (HTO) brand position is underpinned by HTA’s key pillars and is aligned with the themes of natural beauty, unique culture and responsible tourism.

Strategy

  • Concentrate a significant percentage of consumer direct marketing through digital channels, in recognition of the potential reach and cost effectiveness of digital marketing, and increased connectivity due to changed work and lifestyle patterns. Wherever possible, initiatives will be integrated to ensure audience reach through as many touchpoints as possible – including public relations, consumer direct, social, digital, tactical and trade.
  • Be the brand leader in the market, to inspire the consumer, ensure the right match of experiences, and for trade to align with, all in efforts to ensure competitive advantage for the destination and attract a traveler that chooses Hawaii for the right reasons. This includes matching holiday dreams and aspirations with the rich and diverse experiences of the six Hawaiian Islands.

Contact Information

Australia Office

Darragh Walshe
Country Manager 
Hawaii Tourism Oceania
PO Box Q1348
QVB PO
Sydney, NSW 1230 AUSTRALIA

Email: [email protected]
Website: www.gohawaii.com/au
 

New Zealand Office

Darragh Walshe
Country Manager
Hawaii Tourism Oceania
Private Bag 92136
Auckland, New Zealand

Telephone: 64-9-9772222
Email: [email protected]
Website: www.gohawaii.com/nz

Maemae Toolkit

To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.

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Digital Asset Library

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Announcements

Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities.

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