AVIAREPS Marketing Garden Holdings Ltd. is contracted by HTA for brand marketing and management services in Korea.


Market Overview

The Korean market is an important source market from Asia for Hawai‘i. Affluent travelers from high-end market segments are primarily from the Seoul and Busan regions. Hawai‘i continues to be a favored romance destination for Koreans. Hawai‘i Tourism Korea (HTK) will recover the Hawai‘i travel market from the COVID-19 pandemic by revitalizing travel demand in collaboration with industry partners with refined strategies.


  • Build Hawai‘i brand awareness through consumer, public relations, media, influencers, and travel trade programs​.
  • Educate Korean travel agents by collaborating with Hawai‘i industry stakeholders focused on Mālama Hawai‘i.
  • Partner with high-profile sustainable consumer brands to engage with environmentally conscious consumers.
  • Accelerate the pace of Hawai‘i bookings and stimulate the call-to-action in partnership with online booking platforms run by retail groups and trade partners.
  • Develop strategic marketing co-ops with key airlines to stimulate resumption and growth in air services for the competitive post-pandemic era.

Contact Information

Irene Lee
Country Director
Hawai‘i Tourism Korea
Donghwa Bldg. 10F,
106 Seosomun-ro, Joong-gu,
Seoul, Korea 04513

Telephone: 82-2-777-0033
Fax: 82-2-777-8179

Email: [email protected]
Website: www.gohawaii.com/kr

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Partnership Opportunities

HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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